Mastering the art of digital marketing took centre stage at the recent Marketing Conclave, where industry leaders shared invaluable insights. Key themes included tailoring products to regional and generational preferences, as highlighted by Samsonite’s vibrant designs and Gen Z’s sustainability focus. Experts stressed the importance of technology, such as AI, AR, and VR, to enhance personalisation and bridge online and offline experiences. Sustainability in supply chains, immersive retail environments, and emotional branding were also emphasised. Case studies of brands like Hamleys, Coca-Cola, and Reliance Brands demonstrated success through creativity and innovation. The conclave underscored adaptability, consumer empathy, and value-driven engagement as cornerstones of modern marketing.